Valentine’s Day, the most romantic celebration of the year, is fast approaching, and while some people can’t wait to declare their love and shower their partners with gifts, flowers and chocolate, for others it’s just a day of painful loneliness. However, Japanese bachelors no longer have to worry about being the only ones at the office who never gets anything on Valentine’s, thanks to a new service called Valentine’s Day Insurance.
So how does this service work, you ask? Well, it’s pretty simple, actually. All a person has to do is visit the Valentine’s Day Insurance website, purchase the ¥500 ($5.50) policy and provide an address where their Valentine’s gift should be delivered. Once they’ve done this, they’re guaranteed to receive a package on February 14, containing chocolates and a personal message from a self-professed beautiful woman called Rieko. I know what you’re thinking, having to buy your own Valentine’s Day present is pretty lame, but for some Japanese men it’s a lot better than having to cope with the uneasiness of being the only ones who didn’t get anything. Well, them and every woman in the Land of the Rising Sun, because here only men receive presents from women, usually in the form of chocolate. In fact, so much chocolate is purchased for the occasion that some Japanese chocolate companies record half of their annual sales in the few weeks before Valentine’s Day.