In an attempt to do more than simply raise awareness about child abuse, a Spanish organization has created a smart billboard that contains a secret message visible only to children under the age of 10.
Using a technology known as lenticular printing, an organization dedicated to aiding abused children joined forces with Grey Group Spain to develop a special billboard that sends different messages to kids and adults. They were looking for a way to help even children accompanied by abusive adults by sending a message exclusively for them, hidden from adults’ eyes. The lenticular printing allowed them to assemble to different images in the same billboard, one visible from the point of view of adults and another aimed at children as tall as 4’4”, or around 10-year-old. While adults can only see a simple yet powerful message “”Sometimes child abuse is only visible to the child suffering it”, children receive useful instruction: “If somebody hurts you, phone us and we’ll help you,” along with the Aid to Children and Adolescents at Risk (ACAR) foundation’s phone number. The image displayed on the billboard also changes depending on the angle it’s viewed from. Adults with an average height of 1.75m see a normal looking boy, while children of around 1.35m will see a bruised-up child they might identify with.