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Clever Experiment Proves We Do Judge Books by Their Covers

Brian Brushwood and Justin Young, hosts of the NSFW Podcast, managed to push their $0.99 e-book to the #4 position on iTunes, without having to write a single word. How did they do it? Easy, they included lots and lots of sex.

You’ve probably heard of Fifty Shades of Grey, the erotic novel that took the world by storm a few months back. At one point it was all everyone was talking about, although not all critics were impressed with the quality of writing. Still, it became a bestseller and managed to drag other erotic literature to the top with it, whether it was good or bad. Brian Brushwood, one of the hosts of the NSFW Podcast noticed this trend while he was trying to push his book on magic tricks, Scam School Book 2: Fire. Looking at the iTunes chart he discovered the top 10 was all erotic fiction. Even established contemporary writers couldn’t break into the top 10 because of all the erotic books that were capitalizing on the success of Fifty Shades of Grey. He thought “hey, we could do that”, and that’s how their clever experiment began.

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