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Vitality Air – A Startup Selling Canned Canadian Fresh Air

A couple of Canadian entrepreneurs are capitalising on the lack of fresh, clean air in polluted cities by shipping out some of theirs. They’ve come up with a way to can fresh air from the Canadian Rocky Mountains and are now selling it all over the world under the brand ‘Vitality Air’.

“Essentially, we’re selling air,” said Troy Paquette, one of the co-founders, adding that the idea originated as a joke during a random discussion with his friend Moses Lam. They were discussing pollution when they thought it would be neat if they could just send some of their own fresh air to people who didn’t have any. And then they decided to do just that.

The first prototype was a Ziploc bag filled with Banff air, which sold on eBay for 99 cents. So they made a second bag and started a bidding war, and it went for a whopping $168. Inspired by their success, Paquette, 37, and Lam, 30, created a legitimate business in 2014. They started packaging air from the Rockies in canisters of various sizes, priced between $15 and $46. The $15 can contains about 150 inhalations worth of air.

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