A weight loss contest held in Dubai this summer promised to pay all its participants two grams of gold for every kilogram of body weight lost. The initiative was dubbed ‘Your Child in Gold’ and followed last year’s ‘Your Weight in Gold’ contest organized by the Dubai Municipality. Over 7,500 winners were declared this year, which will collectively be awarded 40kg of gold worth Dh6 million (over $1.6 million).
“This year the priority was given for families as they will get double rewards than individual participants when they participate with their family members,” the official Dubai Municipality website declared. “Each family is allowed to participate with two of their children below 14 years old.”
Families that enrolled with their children were given the chance to win double the reward – two grams of gold per kilo of body weight lost. Over 28,000 Dubai residents enrolled in the month of July. Funnily, a lot of them had to be turned down because their kids weren’t actually overweight.