Belly button stickers are apparently all the rage in China these days, as a growing number of women are reportedly using them as a way of making their legs appear longer.

There is a curious beauty trend going on in China right now. Young women are paying 5-10 RMB ($0.70 to $1.40) for sheets of temporary tattoos designed to look like belly buttons. The stickers are usually placed a few centimeters above the real navel, which is then concealed with skirts or pants, in order to make the torso seem shorter and the legs, longer. It sounds pretty dumb, but belly button sticker manufacturers are struggling to keep up with demand, and social media platforms like Xiaohongshu are being flooded with video tutorials on how to use the temporary tattoos and clips showing their effects on the wearer.

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Vietnam’s latest cosmetic procedure trend has people injecting hyaluronic acid fillers into their ear lobes in order to achieve elongated lobes like those of Maitreya, aka Laughing Buddha, considered a good long charm.

Vietnamese media recently featured a beauty salon in Quang Ninh where an increasing number of people have been requesting ear lobe fillers in order to change their fortunes. They believe that by increasing the size of their ear lobes to emulate those of Maitreya, a symbol of wealth and good fortune, they will attract prosperity into their lives. Advertisements for this procedure have reportedly become very popular on social media as well, with many salons promising fast and painless procedures to superstitious customers.

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An anonymous blogger from Brooklyn has become an internet sensation for fearlessly documenting her bizarre fixation with bread. This woman films herself as she plunges her face into different types of bread, and posts the footage on her Instagram page, ‘Bread Face Blog’. The tagline reads: “Bread Face – giving the people something they didn’t ask for.”

Bread Face hasn’t revealed her name, but we do know that she’s 27 years old and works as a copywriter by day. With over 40,000 Instagram followers and thousands of likes on each video, her bizarre bread smashing habit has managed to catch the attention of various magazines like Buzzfeed, Vice’s Munchies, and The New York Times. Obviously, they’ve all had one common question to ask her: Why is she doing this?

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