If you want to stay in shape, but don’t have the time to go to the gym, the Mobile Gym is the solution you’ve been looking for. It’s basically a large bus filled with the latest fitness equipment, hardwood floors and air conditioners. You can find everything you need for a complete workout, and here’s the best part – you don’t need to go to the gym, the gym comes to you!
The idea for the Mobile Gym was thought up by Adam Zickerman, founder of InForm Fitnes, a popular chain of gyms across the United States. When his customers requested a place to workout in the Hamptons, he realized that building a new gym over there wasn’t feasible. But inspiration hit him and he was able to solve the problem when he ordered lunch from a food truck one afternoon.
“I realized I could solve the problem by putting a gym on a truck!” said Zickerman, who is also the author of the New York Times bestseller ‘Power of 10’. “We know that people are busy and that is why we are offering this service.”
Zickerman initially experimented with a few designs before he decided to go for a shuttle bus. He then invested $60,000 on changing its interiors and fixing six Nautilus machines. He didn’t really need an advertising budget, as the bus pretty much advertises itself – after all, it’s not every day you see a mobile gym on the road, so when people spot it in traffic, they are immediately intrigued by the idea.
60-year-old Carole Pallmeyer, for instance, found herself driving behind the Mobile Gym one day. At first she thought it was a regular bus with ads for a gym on the back. But then she realized that the bus itself was a gym, so she booked workout sessions for her entire family.
“We are all busy, but we know the bus is coming and make sure we are home at 4:30 for the workouts,” she said. “You forget you’re on a bus because the workouts are so intense.”
The Mobile Gym is an incredibly convenient service, so naturally, it doesn’t come cheap. Sessions start at $100, while in-house workouts are $65. A personal training session will set you back $500 in the city and $150 in Long Island. Unfortunately, it isn’t legal to use the fitness equipment while the bus is in motion, so you don’t get to save time by working out during a commute.
But the Mobile Gym has been in operation for the past three years now, and it appears to be a big hit. The bus operates only once a week, offering Zickerman’s signature 20-minute-a-week workout that builds strength and endurance. Only two clients can be accommodated at a time on the bus.
“There are so many benefits to having the mobile gym come to you,” Zickerman said. “Only five to seven exercises complete a total-body workout when performed using our special equipment.” He also added that the 20-minute workout might sound easy, but it is really quite difficult and provides instant results. “It is very challenging and clients understand quickly why rest is important between workouts.”