There was a time when freckles were considered unsightly, but they might just become the ‘in’ thing when this new cosmetic fake-freckle kit hits the market!
Called ‘Freck Yourself’, the kit comes with a set of 72 self-adhesive stencils and a rollerball containing skin-pigmenting formula. Users need to place the stencil on the spot where they want freckles, and then roll the formula all over it. The result is a sun-kissed look that is guaranteed to last for two days with one-time use, or up to six weeks with everyday use.
Freck Yourself is the brainchild of Los Angeles-based Remi Brixton, who always wanted to have freckles her whole life. “There is nothing more beautiful to me than bare skin and fresh freckles,” she said in a promotional video. “To me, they’re a mark of rebellious dreamers, wild adventures, and unapologetic beauty.”
So five years ago, she set about creating the first cosmetic product that could perfectly replicate the patchy look. She came up with the rollerball and stencil system not long after, and for the past 12 months, the patented Freck Yourself formula and application method has been through several iterations. Brixton is now confident that her product offers the easiest application and most effective semi-permanent formula.
The kit has not yet been launched on the market, but Brixton’s Kickstarter campaign has gained tremendous attention on social media. People are apparently thrilled about the promise of fake freckles that look like the real deal. According to the Brixton, “There have always been two problems with creating artificial freckles.”
“First, it’s really hard to create a realistic pattern,” she wrote. “Natural freckles have a random pattern & sizing variation, but freckles applied with a pencil are all the same shape of the pencil tip. Second, pencil or makeup freckles smudge really easily. Our product solves both these problems.”
Select Los Angeles women who have been lucky enough to test the product have given it rave reviews on Twitter and Instagram.
“I didn’t really have a Halloween costume this year but I got frecked by @freckyourself & I’m liking how it looks,” one girl tweeted.
“Guys, my friend made this invention that gives you freckles and I tried it out today and it’s so cool wtf I am so cute,” wrote another.
People with natural freckles are finding the product amusing and rather ironical. “I remember wanting to cry in fourth grade when someone gave me shut about having freckles and now people want fake freckles….ok,” a girl tweeted.
“I think it’s hilarious that fake freckles are a “thing” now,” another wrote. “What about my real freckles? They’ve always been my thing.”
“@Frekyourself is actually kinda making me mad because my freckles were always what I hated most about myself and now they’re selling them,” a guy named Sam tweeted.
A few freckled people are happy about the product – they see it as a great way of seeing natural-born complexions held in a positive light. But the Kickstarter campaign is getting flak from others for not offering the product to people with darker skin tones, and for cashing in on ‘fake’ beauty.
The campaign needs to collect at least $215,000 by December 10, of which only about $15,000 have been raised so far. If you’re interested in fake freckles, you could show your support and pre-order a kit.
Photos: Frek Yourself