Company Develops Plant-Based Caviar Indistinguishable from the Real Thing

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Zeroe Caviar is a plant-based fish egg alternative made from seaweed whose creators say tastes just like the real thing.

Plant-based food alternatives have been getting increasingly popular over the last few years, with burgers and steaks among the most targeted categories, but few would have imagined we would one day get a vegan caviar. Cleverly named ‘Zeroe Caviar,’ the treat is made using seaweed grown organically off the coast of France, combined with other natural ingredients like cayenne, black pepper, turmeric, laurel, leek, dill and tarragon. It has already been adopted by Michelin-star restaurants and chefs, and according to most reviews so far, it tastes remarkably like real fish roe.

“With its delicate textures and exquisite flavors, our caviar will take your taste buds on an unforgettable journey,” the Zeroe Caviar website states. “Made with a deep commitment to marine conservation, our guilt-free caviar lets you savor each bite with a clear conscience. Our caviar is entirely plant-based, meaning no fish or animal products are used in its production.”

“It tastes just like sturgeon caviar and pairs great with so many things,” one Googlr review of Zeroe Caviar reads.

“It’s a product that not only vegans but also caviar connoisseurs can appreciate, bridging the gap between luxury and sustainability in the most delicious way possible. I love it!” another person wrote.

Although not as expensive as real caviar, this plant-based fish roe is not exactly affordable. A 50-gram serving costs $42, while a 300-gram jar will set you back $120.

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