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No Joke: Russian Online Store Auctions Off 21-Year-Old Man to Recover Debt

After failing to deliver on the contract he had signed with Russian online gift store Pich Shop, a 21-year-old entrepreneur agreed to be auctioned off to the highest bidder and marry a complete stranger for at least one year, in order to avoid being sued.

A week ago, a strange listing showed up on PichShop.ru – a young man named Aleksandr Kramarenko available for marriage, with a 1 year warranty. The “product” was listed as “in stock” and featured a detailed description – including age, height, weight, zodiac sign and interests – and photos (both dressed and topless). The listing mentioned that Aleksandr was going to be auctioned off to be married to the highest bidder, and invited women no older than 35 to bid for the chance to become his wife for at least one year. The minimum bid was set at 10,000 rubles.

This all sounds a bit too corny to be true, and, to be fair, such pranks are not exactly uncommon around the holidays. Some of them are actually pretty elaborate and end up attracting a lot of media attention, which translates into free publicity for companies, but this particular story seems legit.

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