Why Dye Your Hair When You Can Have It Printed?

Barcelona-based stylist and hairdresser Alexis Ferrer has spent years developing a technique that allows him to digitally print colorful design onto human hair.

Alexis Ferrer started experimenting with hair printing in 2012, after being asked by haircare brand Wella Professionals to interpret a collection at that year’s International Trend Vision Awards. The aim was to “was to innovate with a technique not usually used in hairdressing,” and photographic printing on hair seemed like the perfect way to graphically tell a story. Ferrer’s first attempt managed to get a lot of attention in the world of fashion, and he has been working on refining hair printing techniques ever since.

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