Beer Makes Its Way onto the Candy Market for the Holidays

Chocolate has traditionally been seen as a gift appropriate for women. But here’s something that gives it a manly twist – beer flavored candy.

Beer has been used as a candy flavoring for quite some time now and is something that many chocolatiers are experimenting with. The earliest known beer candy was introduced around three years ago, by Nicole Green. Ms. Green is the proprietor of Truffle Truffle, an online confectioner. Their top-selling product is the “Beer and Pretzel Collection.” The collection consists of goodies such as theĀ beer-and-pretzel truffles and caramels, beer brittle and beer marshmallows.

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