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Chinese Women Are Going Crazy Over This $1,400 Camera That’s Literally Made for Selfies

Casio’s latest offering, the Exilim EX-TR70, is priced at a whopping $1,399! That’s rather steep for a compact camera, but the price tag is justified by its unbelievable selfie-friendly features. Targeted mainly at Chinese women who are obsessed with taking photos of themselves and sharing them online, the camera is expected to earn the Japanese company a $403 million profit this year.

The new TR70 is a third generation Exilim, a line of unusually shaped cameras that are specifically made for selfies. Right from the physical features to the UI, these cameras are streamlined to help the user click the perfect pic of their face every time. The hinged frame helps the device support itself, so it can easily be placed on any surface to face the subject. It offers several ways to actually click a picture, including squeezing the body, using the ‘selfie pad’ on the side, using a countdown self-timer, placing the hand on a certain part of the frame to be detected by the camera, and by touching the 3” LCD.

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