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Japanese Company Bottles the Scent of a Cat’s Forehead

Japanese online retailer Felissimo specializes in all things feline, but they really seem to be in love with cat odor. So much so that they’re releasing their second cat-scented product this year! First they came out with a cat paw-scented cream earlier this year, and now they’re introducing a special fabric spray that carries the smell of cats’ foreheads.

‘Mohu Mohu Odeko no Kaori’ (Fluffy Forehead Fragrance) Fabric Water comes in a 3.4-ounce bottle, priced at 1,293yen ($10.60). The company revealed that they developed the product after collecting extensive data through customer survey responses. Many of the respondents wrote that the smell of a cat’s forehead is like ‘the smell of sunshine’, ‘a futon that’s been dried in the sun’, and ‘sweet bread’.

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