Chinese car manufacturer Chery came up with an unusual marketing pitch to promote its new eQ7 electric crossover – building a tower of cars to show how durable its aluminum body is.
China’s electric vehicle production is firing on all cylinders these days, and manufacturers are coming up with all kinds of marketing strategies to get a leg up on the competition. Take Chinese company Chery, whose new eQ7 electric car hit the local market last month. It is said to strike a good quality/price balance, has an intriguing design, and has an official driving range of 412-512 km on a fully charged battery. But the same can be said about many of its competitors, so in order to make it stand out, Chery decided to focus on the strength of its LFS aluminum body, by creating a tower of no less than seven eQ7s.
