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Store Owner Fights Consumerism by Renting Out Clothes Instead of Selling Them

Do you buy too many clothes? Or do you often buy new garments only to wear them once before throwing them away? Research shows that you are not alone; a recent YouGov survey in Australia has shown that roughly a quarter of Australians have thrown away an article of clothing after wearing it just once.

Entrepreneur Sarah Freeman was so shocked by these findings that she decided to do something about it. She has founded a “clothes library” in Sydney, where customers can rent clothing instead of purchasing it; this way, you can still only wear it once, but without being wasteful.

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