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The Debt Pyramid – An Original Way to Shame Debtors in Russia

After having its written payment notifications ignored by a client, a utility company in Russia came up with an ingenious way of coercing the debtor to pay his dues – it dumped a three-tonne concrete pyramid in front of his luxurious villa.

Samara Utility Systems Ltd. had long been trying to get the unnamed resident of¬†Zubchaninovka village, in Russia’s Samara region, to pay his 50,000 ruble ($810) debt for unpaid water bills. The company had sent him several written notifications, had contacted him by phone, and even sent people to reason with him in person, but to no avail. So management decided to try something new. They commissioned a 3-tonne-heavy, 1.5-meter-tall concrete pyramid, plastered it with shameful slogans and dumped it in front of his home, to serve as a reminder that he had a debt to bay.

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