The Fashion Houses Selling Expensive Dresses That Don’t Really Exist

Earlier this year, San Francisco businessman Richard Ma spent $10,000 on a dress created by The Fabricant, the world’s first digital-only fashion house. The problem is that the dress didn’t really exist outside the digital world.

Digital-only clothes are so new that most people haven’t even heard about them, but some experts believe they will one day be a flourishing industry. But why would anyone be interested in fashionable garments that don’t exist in the physical world? If you can’t put them on and show them off, what’s the point? Well, that’s what makes them so interesting, you can actually put them on (sort of) and show them off on social media, in fact that’s actually their main purpose.

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