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Would You Pay $30,000 to Have a Beer Tailored to Your DNA?

A London-based brewery has recently launched a unique service that uses cutting edge genetic profiling to create “the world’s most personalised beer”, based on the client’s DNA profile. And it “only” costs £25,000 ($30,550).

Ciaran Giblin, the brewmaster of Meantime Brewery, was the world’s first brewer to have a beer tailored to his own DNA, and was so satisfied with the result that he teamed up with a personal genetics company called 23andMe to offer this bespoke service to other beer enthusiasts with money to spare.

“Having been aware of the potential of at-home genetic mapping, I sent a simple saliva sample to 23andMe; the results gave me the tools I needed to develop a recipe based on the elements my senses are most attuned to enjoy,” Giblin said. “I’m delighted with the result and opportunity it has given us to really push the boundaries of innovative, personalised brewing.”

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