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The Krispy Kreme Black Market of Juarez

Up until a few years ago, the Mexican border city of Juarez was considered one of the most dangerous in the world due to the violent drug trafficking cartels operating in the area. Today, Juarez is a much safer place, but there’s still some trafficking going on, involving something just as addictive as illegal drugs – Krispy Kreme doughnuts.

Let’s face it, the whole of the United States is obsessed with glazed Krispy Kreme doughnuts, and things are apparently not much different south of the border. The American company first started operating in Mexico in 2004, setting up shop in virtually every major city, Juarez included. People absolutely loved them, so when Krispy Kreme decided to shut down its operations in Juarez due to the violent drug war that was taking place in the city, they had to come up with alternative ways of getting their hands on their favorite sweet treats. When boarding a plane out of Mexico City, it’s not uncommon to see people holding boxes of Krispy Kreme boxes for family and friends in places that don’t have their own shops. But what if you don’t have anyone to bring you such gifts, or if you need a constant supply of delicious glazed doughnuts? You turn to the local doughnut black market, of course.

Yes, there is such a thing as a Krispy Kreme black market in Juarez, and it’s apparently booming. Local entrepreneurs with U.S. visas drive to El Paso, Texas and buy dozens of boxes of doughnuts, which they later sell to doughnut junkies back home at a slightly higher price. Whereas most Krispy Kreme fans saw the closing of the local shop as a tragedy, these people saw it as an opportunity to fill a void, and supplement their income while making many people happy.

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