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Gongbang – South Korea’s Fascination with Watching Other People Study for Hours on End

Gongbang is the name of a growing live-streaming trend in South Korea, where people broadcast themselves studying in almost total silence for hours on end to dozens, sometimes hundreds of viewers who love nothing more than to watch them do it.

Ask most popular streamers and they’ll tell you that the keys to a successful live-streaming career are providing entertaining and exciting content, and viewer engagement. That’s what makes the Gongbang live-streaming trend, which has been growing in the Asian country over the last decade, so fascinating.¬†Gongbang streamers almost never connect with their audience, and as for providing exciting content, the most excitement they offer is turning a page every once in a while. They simply broadcast themselves studying for many hours at a time, and, for some reason, people love watching them do it.

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