Heavy metal and knitting doesn’t exactly sound like a match made in heaven, but that hasn’t stopped some truly creative minds in Finland from combining them in the world’s very first Heavy Metal Knitting Championship.
Finnish Marketing Agency Tovari teamed up with Joensuu City Cultural Services and the Joensuu Conservatory in order to bring together two of the most popular things in the northern European country. Heavy metal is really big in Finland, with over 50 heavy metal bands per 100,000 Finnish citizens (more than anywhere else in the world), and knitting not less so, as hundreds of thousands of people out of a population of around 5.5 million are practising some kind of needlework crafts. After brainstorming for the best way to combine the two, the creative minds behind this initiative came up with the World Heavy Metal Knitting Championship.
