A Japanese izakaya bar has come under fire for offering patrons the rather controversial service of being slapped on their faces before having their meals served.
The Shachihoko-ya izakaya in Nagoya served its snacks with a hearty side of slaps delivered by its female staff. The bizarre service is said to have revitalized the establishment’s business, attracting an increasing number of patrons willing to try the painful experience. In the beginning, the face slapping was done by just one member of the izakaya staff, upon request, but as demand grew, management hired several girls willing to dish out some slaps and even started charging a fee of 100 yen (90 cents) per slap.
