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Every Year This Man Organizes a Very Popular Conference about Boring Things

Most conferences tend to be boring, although not intentionally so. But there is one event that is deliberately dedicated to all things dull and tedious – the ‘Boring Conference’ hosted every year at London. Believe it or not, it’s a sell-out event where attendees are treated to talks on all sorts of boring things like paper bags, toilet roll quality control, lamp posts, and bricks.

How did such a thing as a Boring Conference come to exist, you ask? Well, it all started in 2010, when the man in charge of organizing an even called the Interesting Conference canceled the whole thing, saying that he was too busy. James Ward, an English book author and marketer, replied to the announcement, saying that he liked boring things and that they should be celebrated too. His social media post got a lot of people interested in a possible event about boring things and he started getting questions about where to buy tickets for it. That year, Ward organized the world’s first Boring Conference.

This year’s Boring Conference, held at London’s Conway Hall on 7 May, was the sixth consecutive event in the last six years and all 425 tickets were sold out in just a few days. Ward always opens up the event himself, because he likes to “set the bar low”. If people start with poor expectations, then the show can only improve, he says. Last year, he spoke about postcard photos of the old Post Office Tower.

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