Unevenly Stitched Jeans Will Make You Do a Double Take

South Korean clothing brand Leje has been the talk of the town on Twitter after unveiling two very bizarre new jeans designs that look like wearable trompe l’oeil illusions. Called “Slash Jeans”, the newest clothing items in Leje’s 2021 collection actually make your legs look like they’ve been slashed by a samurai or a ninja. […]

Wanna Buy a Pair of Designer Paint-Splattered Overalls?

Luxury fashion brand Ralph Lauren has been slammed and ridiculed online for selling a pair of paint-covered overalls for $695. If you’re going to spend just under $700 on a pair of designed overalls, you at least want them to look expensive, right? No? Well, maybe that’s just me, but I’m pretty sure you wouldn’t […]

Gucci Is Selling Distressed Jeans With Grass Stains on Them for $765

Italian luxury fashion brand Gucci has sparked controversy with its new line of products for Fall 2020, which includes distressed jeans with what looks like grass stains on them. Distressed jeans have been around for a long time, but fashion companies have been pushing the envelope in this area for a while now. Back in […]

Get Ready for Coronavirus-Killing Denim

Textiles aren’t the main means of contamination for the SarsCov-2 virus, but studies have shown that it can survive on clothes for various periods of time. That’s why several companies are planning to launch lines of virus-killing denim. Last month, Swiss company HeiQ announced that its Viroblock NPJ03 textile treatment had been tested against the […]

Japanese Boutique Sells Jeans That Have Been Worn for at Least a Year

The Onomichi Denim Project, a chic boutique in Onomichi, Japan’s Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one […]

Woman with “Perfect Size” Butt Makes a Living Trying on Jeans

Meet Natasha Wagner, who according to America’s denim industry, has a perfect sized butt. With a height of five feet eight inches and a 28-inch waist, her size 6 figure makes her the most coveted ‘live mannequin’ to create what popular denim brands believe to be the perfect pair of jeans. So for the past 14 years, […]

Denimu – Using Old Blue Jeans in the Name of Art

It’s hard saying goodbye to your favorite pair of jeans, even when they’re way beyond wearable, but English artist Ian Berry has found a way to avoid throwing away denim, by using it to create beautiful works of art. Netherton-born artist Ian Berry, who now lives in Sweden, has made quite a name for himself […]

Canadian Company Invents Scratch-and-Sniff Jeans for Men

When I was a kid, scratch-and-sniff stickers were the rage. We had all kinds of flavors and odors back then. While I have no idea if kids these days are still into such things, it does seem the in-thing for grown men, not with stickers, but jeans! Last week, a Canadian company launched a brand […]

Researcher Proves You’re Washing Your Clothes More Often than You Should

Would you dare to sniff a pair of jeans that haven’t been washed in three months? If the very thought of it seems disgusting, wait till you hear this. This March, there’s going to be an exhibition of thirty such pairs at the National Gallery of Victoria, Australia. The unusual collection of dirty jeans is […]