“Naturally Imperfect” Produce Proves a Big Hit for Canadian Supermarket Chain
People generally tend to pick out the best looking fruits and vegetables when shopping for produce, but Canadian supermarket chain Loblaws is tempting customers with misshapen, blemished produce instead, by pricing them 30 percent lower than normal-looking ones. A trial run of the ugly food line, named ‘Naturally Imperfect’, began in March last year with only […]