Innovative Japanese Service Lets You Rent Paintings Instead of Buying Them

Buying works of art can become an expensive habit, but what if you didn’t have to buy the artworks and instead lease them for however long you wanted? That’s the premise of an ingenious Japanese business that lets people rent paintings.

Casie is an innovative service that connects painters and art lovers in a whole new way. Instead of brokering the sale of artworks it offers clients the possibility of leasing them by the month. It sounds a bit strange, maybe because it just hasn’t been done before, but if people can rent designer clothes and expensive jewelry, why can’t they do the same with art? Apparently, this model benefits both artists, who are able to generate more revenue from their works in the long term, and clients, who get to keep the paintings until they get bored of them and decided to swap them for new ones.

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