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French Bakers Hide Two Diamonds in Their Pastry to Boost Sales

In a bid to attract more customers and boost sales, a husband-and-wife baker duo in France have decided to hide diamonds in their pastry products. Nicolas Lelut, 35, and his wife Julie, 30, are expecting a mad rush outside their bakeries – ‘Délices de Belleville’ in Paris, and ‘L’Amandine’ in Custines, where the two diamond-containing pastries will go on sale among 800 ‘plain’ ones.

The promotional sale is all set to take place on January 6, on the occasion of The Epiphany, a Christian feast day that celebrates the incarnation of God the Son as Jesus Christ. Customers who visit either Délices de Belleville bakery on the day will have a 0.25 percent chance of winning a 0.20-carat diamond worth 600 euros. The pastry at Délices de Belleville will contain a white diamond, while the one at L’Amandine will carry a blue one. Both the rocks have been provided and certified by a reliable local jeweler.

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