New Kim, a two-year-old racing pigeon from Belgium has recently been crowned the world’s most expensive pigeon after a South African collector bid a whopping 1.3 million euros ($1.5 million) in an online auction.

Hok Van De Wouwer, a renowned pigeon breeder in Antwerp, Belgium has recently put its entire collection of racing pigeons on sale this month. Father and son duo Gaston and Kurt Van De Wouwer have an enviable resume among pigeon breeders, winning numerous national ace pigeon titles and 1st place at nationals, so it’s no wonder that their birds are sought after in the still ongoing online auction. But even so, no one expected the star of the show, a two year-old female named New Kim, to break the world record for most expensive pigeon.

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Every year, more than a million pigeons die while competing in Taiwan’s controversial pigeon sea races, a series of grueling events in which young birds are shipped far out to sea, released in the middle of nowhere and forced to fly home. According to several reports from animal rights organizations, less than 1% of them make it back to land.

The small island of Taiwan hosts more pigeon racing events than any other country in the world. A reported 500,000 Taiwanese race pigeons every year, competing for billions of New Taiwan dollars in prize money. Pigeon racing is such a big business that the National Pingtung University of Science and Technology once introduced an optional course on it, which proved very popular with both young and old pigeon racers. However, important notions taught during this course, like injury prevention and the use of performance enhancing drugs fly out the window during Taiwan’s seasonal sea races.

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