Japan’s “Poop Man” Teaches People How to Not Give a Crap

For the past five years, Akihiko Koseki, has been putting on his bright yellow spandex suit and trademark poo-shaped hat, and going out on the streets of Tokyo to put a smile on people’s faces and teach them to be happier by not giving a crap.

In the beginning, Poop Man was merely a cheap marketing tool. Akihiko Koseki is an experienced mobile game developer who a few years ago came up with an idea for a game called Poo Pride. He had no money to promote it and decided that turning himself into a walking billboard for his game was the cheapest and at the same time most effective way of raising awareness about his game. So he had a yellow spandex suit and poop-shaped hat made, plastered the Poo Pride logo on his chest and started walking around as Poop Man. He’s been doing it for the last five years.

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