Japan’s Most Popular Sake Maker Runs Full-Page Newspaper Ad Asking People to Stop Paying So Much for Its Sake
Corporations are in business to make money and being popular is good for business, which is why we have advertising to hammer brand names into our minds and keep us buying and buying. But sometimes along comes a company which loves its product so much that it’s willing to sacrifice some revenue to give more […]
10-Year-Old Girl Is World’s Youngest Sake Expert
Akane Niikura, 10, has passed the Sake Institute of Japan’s expert test even though she’s 10 years too young to even taste the traditional rice wine. Akane was already considered a child prodigy in Japan, for her cooking skills, but now that she’s an official sake expert, her notoriety is expected to grow even more. […]