Most people would never use a tissue that someone else sneezed in, let alone pay $80 for one, but one Los Angeles startup claims to have already sold close to a thousand sneeze-filled tissues to people who want to catch a cold virus now so they don’t get sick with the same cold later. Does that make any sense?
Vaev bills itself a “wellness brand” although technically it’s helping people get sick by selling them tissues that complete strangers sick with the cold have allegedly sneezed into. But who in their right mind would pay $79.99 on a germ-contaminated used tissue? Well, that would be “open-minded people” who appreciate the luxury of being able to get sick “on their own terms”. Vaev founder Oliver Niessen, 34, claims that these expensive used tissues should be viewed as alternatives to conventional medicine, in that they allow you to purposely catch a cold whenever you want, in order to decrease the risk of catching that same cold at a later date. It’s basically all about choice and getting “sick on your own terms”.
