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Russian Cows Wear VR Headsets to Reduce Their Anxiety, Increase Milk Production

In an attempt to reduce cows’ anxiety and hopefully increase their dairy production, a cattle farm in Moscow’s Ramensky district has equipped its herd with specially-designed virtual reality headsets.

Research has shown that there is a link between a cow’s emotional state and it’s daily milk yield. In the past, we’ve heard of dairy farms playing soothing classical music for their cows in order to lower their stress level and increase productivity, but as technology advances, new mood-altering solutions are introduced. For example, the RusMoloko farm in Moscow recently equipped its cattle with VR systems adapted for the “structural features of cow heads”.

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