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Japanese “Zoo Jeans” Are Actually Designed by Lions

How much would you pay for a truly one-of-a-kind pair of jeans featuring an abstract pattern of scratches and bite arks designed by lions at a Japanese zoo? Only ten pairs will be available this year, so you’d better be ready to break the piggy bank.

Zoo Jeans are part of a revitalization campaign for Japn’s Tohoku region, and were originally thought up at Sendai City’s Tohoku Gakuin University. The first pairs were originally launched in 2014, when lions, tigers and bears were given a series of toys wrapped in denim and allowed to literally leave their mark on the fabric. The toys were then retrieved and the denim was passed over to jeans makers who made sure the placement of claw and bite marks on the pants was just right. Although very pricey, Zoo Jeans proved extremely popular, so this year, the Tohoku Gakuin University is selling another 10 pairs designed by lions, via online auction.

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