
Photo: Einstein Bros./Facebook

Photo: Einstein Bros./Facebook
Espresso Buzz Bagels get their caffeine from both espresso and coffee-cherry flour mixed in with the usual bagel dough ingredients. They have the same dark brown color as pumpernickel bagel, and apparently taste like regular bagels the first couple of chews, just before the slightly bitter taste of coffee kicks in. “We have watched the coffee category expand and adapt as Millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee,” Kerry Coyne, senior vice president and head of marketing and research and development at Einstein Bros, said. “We knew our culinary team could deliver that same premium, hand-crafted sensory experience with the beloved category hero of espresso in our best-in-class, fresh-baked bagel.”
Photo: Einstein Bros./Facebook
Einstein Bros is currently offering caffeinated bagels plain, or in sandwich form, stuffed with “sugar thick-cut bacon, cage-free eggs, cheddar, and butter.” The ladder clocks in at over 600 calories, more than a Big Mack. Officially launched on Thursday, caffeinated bagels are only available for a limited time, but if they sell as well as Einstein hopes, they will become a permanent fixture on the company menu.