Eau de MacBook Pro: A Fragrance That Smells Like New Apple Products

The Apple MacBook Pro is definitely not the most affordable laptop on the market right now, but thanks to custom scent developer, Air Aroma, you can now close your eyes, take a sniff of hour old machine and imagine you actually own one of Apple’s expensive devices.

This may very well be the weirdest perfume ever created… Oh, who am I kidding, we’ve had real fragrances synthesized from urine and excrements, but this one is pretty strange too. Apparently, the guys at Air Aroma have been working around the clock to make a perfume that combines the unique aroma of cardboard, printed ink, plastic wrap and a brand new aluminum laptop. The formula was commissioned by by Melbourne based artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, for their exhibition on the digital age and the rise of new technology, entitled “De Facto Standard”

Alex Cosic of Air Aroma said: ‘The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper.’ And to make sure the guys in the lab got the Eau de MacBook just right, Air Aroma even had an unopened Apple laptop delivered in France. They monitored each stage of the unboxing process and selected the right oils and aromas. ‘A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging.  Apple fans will certainly recognize this smell’, the Air Aroma representative added.

If you were actually thinking of buying a bottle of Apple perfume and bragging to all your geek friends, I’m sorry to burst your bubble, but Eau de MacBook will only be used during the De Facto Standard exhibition, and won’t be available as a commercial product. Unless of course it proves a real hit there and Air Aroma decides to mass produces. What? That could happen…

via Daily Mail


   

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