If you can’t seem to kick that awful nail-biting habit, you might as well get some flavor out of it with KFC’s new chicken-flavored edible nail polish. It comes in two different flavors – ‘Original’ (beige), and ‘Hot & Spicy’ (red), and is quite literally “Finger Lickin’ Good”!
The product was developed by marketing firm Ogilvy & Mather for KFC Hong Kong, in collaboration with the company that provides KFC’s blend of herbs and spices. “Yes, it’s actually a real thing,” confirmed Ogilvy & Mather employee Anna Mugglestone. “It takes like chicken. It’s crazy.”
Each ‘flavor’ of nail polish comes packaged in a “designer bottle and box” (no bucket, sadly). Customers can paint their nails with the product and proceed to lick their fingertips “again and again and again,” to enjoy the flavors of KFC anytime, anywhere. And if you’re worried about safety, the chain claims that the product is “sourced from natural ingredients”.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” said Ogilvy & Mather creative director John Koay. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Not everyone is impressed with the idea, though, going by the comments on social media following the product announcement. “Just when you thought KFC couldn’t possibly come up with something more disgusting than the Double Down Dog,” a Twitter user wrote.
“That is so disgusting,” wrote another, in response to the company’s promotional music video on YouTube. “Bet it will lead to an outbreak of something. There is so much nastiness on people’s hands, esp the nails! People do not wash their hands as often as they should.”
via CNN Money