
Photo: Crisp

Photo: Crisp/Facebook
“At least you did the thing that was right in the moment – and then we can have a discussion about it,” Sundman says. “You can explain why it is that you thought this was a good way, and actually you might get everybody else to think the same way.” According to the BBC, the unique Swedish company is apparently set up more like a family – nobody tells anyone what to do, but the unspoken understanding is that “you don’t mess up the house.” Crisp does hold four-day meetings for the whole staff two or three times a year, when they decide on things that affect everyone, like changing their headquarters, but generally, company employees are encouraged to make their own decisions. They also have a company board, a legal requirement in Sweden, which acts as a last resort, in case something goes horribly wrong.
Photo: Crisp/Facebook
So far, the “no CEO” experiment has gone surprisingly well. Henrik Kniberg, an organisational coach at Crisp, claims that not having to ask the boss to approve project decisions or budgets means that things happen a lot faster and the company can respond to clients quicker. Employees are also a lot happier, as revealed by the regular staff satisfaction surveys, where the average is a solid 4.1 out of 5. However, Kniberg stresses that not having to ask the CEO’s permission about stuff doesn’t remove employees’ responsibility to consult with their colleagues and explain their decisions.
Crisp hopes that its success will inspire other companies to adopt the “Crisp DNA”, but some CEOs believe that the idea only works in small startups, because it would be too chaotic in large organizations. “Often infinite freedom like that can be pretty disorientating. It doesn’t always feel good, because you no longer know what you’re supposed to do, what’s important and you’re bumping up against other people,” Dropbox founder Drew Houston told BBC.