This is something you don’t see every day – Portuguese beer maker Sagres has recently released a chocolate flavored beer and decided to celebrate by creating a launch website entirely out of chocolate (and I don’t mean the flash kind).
Sagres is Portugal’s no. 1 beer brand, so when they launched the new Sagres Preta Chocolate, a stout beer with chocolate flavor, they really went all out. With the help of a web design company and master chocolatier Victor Nunes, renown in Portugal for his amazing chocolate sculptures, they managed to create the world’s most awesome interactive website made entirely from chocolate. I really can’t think of a better way to launch a chocolate product online.
As you can see in the ‘baking of’ video at the bottom, every element of the Sagres Preta Chocolate site, except the actual beer bottle, was first crafted from chocolate, then photographed and put together into a functional, delicious-looking website. When they were done, they offered their first online visitors pieces of the real chocolate site, and sent them directly to their homes together with a six-pack of chocolate beer. How awesome is that?