A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking. With this important marketing rule in mind, one Japanese advertising service is offering brands a novel way to raise awareness to their business – placing advertising stickers on the bare thighs of young girls.
We’ve featured some pretty bizarre advertising techniques here, on Oddity Central. We’ve had people renting out their last names to the highest bidder, tattooing brand names on their faces, and even using animals as living billboards, But so far, women’s legs have been off limits. Well, not anymore; Japanese PR company Absolute Territory PR has begun paying young women to wear advertising stickers on their “absolute territory” – the part of their thighs between the edge of their miniskirts and their high socks. Apparently this area of the female thigh is very popular with Japanese men, as evidenced by the fact that it even has its own Facebook page. You’d think such a daring way of advertising would be frowned upon by most girls, but as of November of last year, over 1,300 girls had applied for the agency’s service, and their number is growing fast.