California-based retailer Pirch is setting a new standard in shopping for home appliances by allowing customers to test products first hand in its stores – right from turning on a kitchen stove to standing under a fully functional showerhead. What’s more, shoppers are greeted with fresh coffee and complimentary snacks as they look around.
The idea is to get customers to spend a long time in their stores, and it seems to be working. According to Pirch CEO Jeffery Sears, shoppers are now spending an average of two hours and 11 minutes at each of their locations. And of course, they’re buying stuff too. Some of Pirch’s eight stores across the US are reporting sales over $3,000 per square foot, a number surpassed only by Tiffany’s and Apple shops.
“We know that when people walk through the space they’re just stunned and they start to dream,” said Sears, who co-founded Pirch with James Stuart in 2009. “Water runs, the chefs are cooking and people are learning. Pretty soon you just simply say, ‘My house sucks.’”