A peculiar beauty trend has taken off in East Asia, and it is proving to be cause for concern. Women are inserting a small set of pegs, called “nose lifter”, into their nostrils in order to make their nose look more European. Western noses are apparently considered more attractive as they’re sharper and pointier.
The Nose Lifter set consists of two curved silicone pegs, measuring two to three centimeters long, and a hook for adjusting. The pegs are inserted into the nostril and then adjusted to a 45-degree angle. The result is an instant nose job without invasive and expensive surgery. The trend started two years ago in South Korea but has since spread across East Asia after being adopted by prominent YouTube beauty vloggers like Raiza Contawi.