Contests and competitions have been used for a very long time now as a marketing tool. Some of these competitions have been quite unusual. But it doesn’t get more unusual than this – a championship for paint-watchers!
The paint-watching championship is being organized by Localtraders.com, an online resource for finding reliable local tradespeople in the UK. Normally, the website works by having people submit details of a job they need done, and several tradespeople bid over the project. Now, they’ve come up with this innovative idea to attract new customers. The “Watching Paint Dry Championships” is truly a test of patience, mental strength and physical endurance. The way it works is that interested participants should send in a photograph of themselves watching paint dry, along with the longest time they’ve stared at the wall of paint without looking away. They’re also asking for a short write-up about your favorite paint color and why you like it.