English farmer, James Metcalfe, has brought a whole new meaning to the term “branding”, after using his sheep to advertise a business venture.

After authorities denied his request to erect billboards near the A1 highway, because they could distract drivers, Metcalfe, from Dalton, North Yorkshier, decided to advertise his turf company using 20 of his sheep as living banners. Sheep marker comes in spray cans so it was quite easy to write Tyas Turf on the oblivious animals, and since the fields they graze on are right next to the A1, they’re just as good as any billboards.

Asked if he considers expanding into the advertising business, and renting his sheep as advertising space for other companies, Metcalfe, who partly owns Tyas Turf, said he doesn’t reckon his shepherd will go along with the idea, since he barely convinced him to let him  spray-paint the 20 sheep.

Story via The Advertiser

Photos by Agencies via China Daily