AI-Powered Virtual Influencer Lands Job on Spanish Television

Alba Renai, an attractive digital influencer powered by artificial intelligence, recently announced that she will be hosting a special segment on Spain’s version of popular reality show ‘Survivor’.

Created in the fall of last year by Be a Lion, a subsidiary of television giant Mediaset Spain, Alba Renai quickly became an Instagram celebrity, attracting over 10,000 fans on Instagram. She is a beautiful young woman, only she is not actually real, but the result of AI-powered image generation based on the results of a focus group of 350 young adults who were asked about the physical and personality attributes they find most important, and the team at Be a Lion used this data to create an avatar that would appeal to as many people as possible. But what really catapulted Alba Renai into the public eye was the news that she would be hosting a special segment on Spain’s version of ‘Survivor.

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