The “Beautiful Princess” of Strawberries Costs Up to $350 Per Piece

Bijin-Hime, aka ‘Beautiful Princess’, is a Japanese strawberry variety that is perfectly shaped and colored and offers an unmatched flavor. It also costs up to $350 a piece, making it one of the world’s most expensive fruits.

Developed by Mikio Okuda, a Japanese farmer with over 45 years of experience growing strawberries, over 15 years of trial and error, Bijin-Hime is one of the world’s most highly regarded strawberry varieties. The largest fruits are about the size of a tennis ball and weigh around 100 grams, but it’s not the size that makes the Beautiful Princess special. Well, actually, it is, but not in the way you expect. Generally, the larger a strawberry is, the less flavor and sweetness it has, but that is certainly not the case with Bijin-Hime strawberries. They are rated at 13 degrees Brix, which makes them considerably sweeter than the 10-degree Brix strawberry standard, and have a flavor reminiscent of roses.

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