A very popular video content creator from South Korea has come under fire for making “horrifying” videos of herself feasting on live seafood like octopus, squid and prawn.

Ssoyoung is a popular youtuber whose content can be described as a mix of ASMR (autonomous sensory meridian response) and ‘mukbang’ (online videos in which a host consumes large quantities of food while interacting with an audience). So she basically records herself eating all sorts of stuff and using high fidelity audio equipment to enhance the sound of her chewing for her viewers’ pleasure. Ssoyoung has been sparking controversy online through her edgy videos for a long time, but a series of videos of her eating live seafood and enjoying every minute of it has really made the criticism wave rise recently.

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Spirit Payton is one of YouTube’s unlikeliest stars. In just under two years, she has grown her channel, ASMRTheChew, to over 160,000 subscribers and had several of her videos go viral, with millions of views, all by making chewing noises into a microphone.

From popping giant pimples to squashing bread with their faces, we’ve seem people come up with all kinds of crazy ways of attracting attention online, so I guess it’s not that big of a surprise that someone managed to make it big on YouTube by making loud eating noises into a high fidelity microphone. Spirit Payton does post the occasional makeup tutorial, but her eating videos are pretty much her bread and butter. She takes requests from her fans and eats their preferred foods on camera, chewing it slowly and loudly as part of what is known as an ASMR therapy session.

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