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The World’s Most Beautiful Bagel

For the last 20 years, people have been coming to The Bagel Store in Brooklyn, New York, to have a taste of the world’s most beautiful bagel. Aptly named “Rainbow Bagel”, the unique treat looks more like Play Doh than actual food, but reportedly tastes much, much better.

Scott Rosillo, the “world’s premier bagel artist” and owner of The Bagel Store, is the mastermind behind the popular rainbow bagel. “It’s an absolute labor of passion and art,” he said during a video interview with Insider Food. “A tremendous amount of discipline is required to make the world’s most beautiful bagel”. The process is apparently so complex that the store only makes about 100 of them every five hours. Rosillo says that he and his team can make 5,000 ordinary bagels in the same amount of time.

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