Company Sells Bottled Fresh Air for Over $100 a Bottle

A UK company has sparked controversy online for selling glass bottles filled with the “freshest coastal air” for up to $105 per bottle.

Coast Capture Air started bottling fresh air and selling it as a souvenir and a talking point about the importance of clean air in the modern era, but then people from polluted areas of the world reportedly started buying these bottles for practical purposes, inhaling the clean coastal air every day. They told the company that it helped counter the harmful effects of air pollution, so it kept selling it and even attached a price tag that seems staggering for what is essentially an empty glass bottle – £75 ($105).

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Entrepreneur Sells World’s Most Expensive Mountain Air at $167 per Bottle

If you’ve ever been to Switzerland you already know that pretty much everything is expensive there, and the fresh mountain air is apparently no exception. Well, most of it is actually free, but if you want to order a liter of Swiss mountain air collected from a secret location in the Alps, you’ll have to cough up a whopping $167. This is not a joke!

John Green, a British expat living in Basel, Switzerland, is the brains behind “Genuine Mountain Air from Switzerland”, a fledgling online business that promises to ship fresh, high-quality Swiss air anywhere around the world, if you can afford it. Green claims to collect the air from a “secret location” near the town of Zermatt, then bottles it up in glass containers, labels it and ships it to buyers.

Described as “the ultimate present for the man or woman that has everything,” the bottled mountain air also comes with a certificate of authenticity and the exact GPS collection of the place it was collected from.

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