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World’s Spiciest Tortilla Chips Are Sold One at a Time in Coffin-Shaped Boxes

Using extract from the hottest chilli pepper on the planet, American company Paqui Chips has created the world’s spiciest tortilla chip – the Carolina Reaper Madness. It’s apparently so hot that it only comes in packs of one.

Usually, when you open a bag of tortilla chips, you never stop at one, but when it comes to Carolina Reaper Madness chips, Jeff Day, Brand Manager for Paqui Chips, says that one is all you need. “It’s the hottest chip you’ll ever have, I can guarantee you that. After you eat that one chip, trust me, you’re not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience,” he says.

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